WordPress Planning Checklist
October 16, 2009
If you are planning a new website using WordPress, here are some things to think about before you start. Planning or at least considering these will make the entire process easier and will ensure that you make the most of all of WordPress’ features and functionality. Plus, your website will be fabulous!
Design and Layout
Header - Logo and tagline, include ad banner or call to action
Sidebars
- 1 or 2, left or right, same on pages/posts/homepage or different
- What should be in them (recent posts, author box, social media links, twitter updates, newsletter signup, photo slideshow, YouTube video clip, graphics linking to other sections of your website)
Homepage – What should be on there (excerpts of certain categories, intro to business, featured content gallery)
Footer – What should be there (contact info, login button, copyright note)
Navigation
- 1 bar or 2, categories in a navigation bar
- What pages will you want in the navigation bar (what order, parent pages or child pages)
- Do you want a blog page with all categories or categories in the sidebar
- Do you want an Archive Page (grouped by categories, month, per post) [Read more]
A Facebook Fan Page for your Business
October 4, 2009
I recently realised that my business needed a Facebook Page rather than a regular account on Facebook. There are lots of reasons to do this but these 3 motivated me most:
- So people could see the page without logging into Facebook first and so that I could link directly to that page from my website
- So that people could become fans without needing me to approve them first
- So that there would be no restriction on the number of fans I could have in the future (once word spreads and my Page becomes hugely popular!!)
You can create a page through your personal Facebook account but I decided to set mine up as a separate entity in case we sell our business at some stage in the future. I want my marketing to be easily transferable to new owners. After trial and error I realised that the account should have a different name from my business to avoid confusing the Facebook Search engine (and to avoid confusing myself in regards to whether I am looking at the account or page when making updates). [Read more]
