WordPress Tutorials about Email Newsletters
Tutorials for Creating MailChimp RSS to Email Campaigns to send daily, weekly or monthly newsletters containing summaries of your blog posts. Add a campaign, customise your layout, enter your WordPress feed address and you’re ready to go.
Facebook Updates in Email Newsletters
October 24, 2011
Showing your latest Facebook Business page updates on your MailChimp email newsletter means that your valuable tips and conversations reach your loyal newsletter subscribers and customers on your mailing list instead of being lost.
You add extra value to your newsletter and give subscribers a reason to click through to your Facebook page and hopefully get involved in the conversation.
The Facebook updates section will show what is on your Facebook page at the exact time your newsletter sends so you can be very strategic about what you add prior to this time.
Keep reading to find out how to include your latest Facebook Business page updates in your MailChimp email newsletter. Also find out how to add Facebook updates to your website.
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One SignUp Form, Many Newsletters
July 18, 2011
Gravity Forms has a great little MailChimp Add-on which lets you use a gravity form as your email signup form. You link the form to your newsletter list and subscribers are automatically added to your database. You can include a drop down field or check boxes on your form giving subscribers a choice of newsletters. Each option sends their details to a specific MailChimp list.
You Can Offer Your Subscribers
- different categories of content (eg. beginners tutorials vs advanced tutorials)
- different sending frequencies (eg. daily vs monthly)
- specific information (eg. workshops, shop products, special offers etc)
- Newsletters customised to your subscribers interests.
There is no reason why you couldn’t have a different newsletter for each of your blog categories but I tend to think 2 or 3 options is best. Although your content is pulled into an RSS campaign automatically, there is no reason why you can’t customise each newsletter’s sidebar, section above the posts or header with a personal message, special offers and supporting info.
Some of the other benefits of creating your signup form this way are:
- You can gather all sorts of other info when people subscribe
- You can add a newsletter subscribe check box to other forms like your enquiry form
Keep reading to find out how to create a signup form with more than one newsletter option linking to different mailing lists in MailChimp.
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Facebook Forms for E-News & Competitons
April 29, 2011
If you have a Facebook business page, you can add a MailChimp signup form so people can signup to your email newsletter directly from Facebook. This also gives you the option to link your email campaigns so they are automatically posted to your Facebook business page (not your personal profile!) everytime you publish an email newsletter. This combination of social media is a fantastic and professional way to run a special Facebook competition or promotion with customised signup form, autoresponders and more.
You can see my signup form by going to the Creative Web Ideas Facebook page and clicking on the email newsletter tab (you’ll see the MailChimp monkey too) on the left.
Keep reading to find out how to: add the MailChimp app to your business page, link your signup form to your newsletter list, customise your signup form and link your campaigns for auto posting on Facebook. It’s a bit of a long process but if you follow these instructions, you’ll have it all setup in no time.
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Analytics on Your MailChimp Newsletter
March 2, 2011
Your newsletter is an important source of traffic to your website. Once setup, Google Analytics will tell you what percentage of your website traffic comes from your newsletter and MailChimp Reports will tell you how many people opened the newsletter, which subscribers they were and what they clicked on.
Keep reading to find out how to link up Google Analytics with your MailChimp account and what to look for in your email newsletter reports. These instructions assume that you are using MailChimp to create and send your email newsletter.
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RSS Email Newsletter Feed Options
November 13, 2010
If you use WordPress and publish blog posts of any sort, whether they are events, recipes, tutorials, news or new products, your email newsletter is already taken care of. That is, as long as you have an RSS campaign setup with MailChimp to automatically send your posts to people who subscribe to your newsletter.
This post focuses on options for
- which blog content you send in your newsletter
- what the content looks like
- how to customise each newsletter before it goes out to your subscribers
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Find out how to create your RSS Campaign in my previous post. [Read more]
WordPress to MailChimp E-Newsletter
May 10, 2010
MailChimp lets you send daily, weekly or monthly e-newsletters containing your blog posts. It is all done using their ‘RSS to Email’ function (Translation: Blog Posts to Email Newsletter).
Email Newsletters with MailChimp
Once you have setup your free MailChimp account and customised an email template with your logo etc, just create an rss campaign. Enter your website’s feed address (if you use WordPress you have one), decide whether you want to show entire posts or just summaries of each, then select how often you want your newsletter to send. Any fresh content/blog posts you’ve published since the last newsletter will slot into your branded template and send automatically every day, week or month. If there is no new content, the newsletter wont send.
How to Create an RSS to Email Campaign
Unless you want to change the frequency of your newsletter or layout at some stage, this is the one and only time you will need to do the steps below. Everything after your rss campaign is scheduled is automatic.
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- Get a free MailChimp account.
- Click on Campaigns tab, then on the big orange Add Campaign button
- Select RSS Campaign from the drop down list
- Add your RSS Feed address and choose how often your newsletter will send
- Design/customise an email template – Before you create your campaign, you’ll want to customise one of MailChimp’s email templates with your colours, logo, links to your website, images etc. This is all done on site and is easy to use.
- Add Your content Edit the content section of your template and insert an rss merge tag (this will be already there if you choose rss campaign) to display either post excerpts or full posts. You can also insert your Twitter feed, add images, special greeting etc.
- Send Yourself a Test .
- Add a Subscriber List - Add any email subscribers you already have by importing the entire list or adding them one at a time.
- Schedule Your Campaign – Select the date you want the first one to send. Eg. Mine is monthly and sends on the 2nd of every month. [Read more]
