How to List Products Online

When it comes to displaying your product range on a website, the most important thing is to make it easy for your customers to find what they are looking for.

To achieve this, there are several important design elements you need to think about…

• Include an obvious button called “Products” or “Product Range” on your navigation bar
• Showcase your new/best-selling/most popular products or all categories on your homepage (with photos)
• If you can include easy-to-understand product categories on your navigation panel
• Link to related products throughout your website wherever possible

Too many products to list?

If you only have a few products, it is a good idea to list them all as main headings on your navigation but if you have lots of products, include categories only on your navigation. If you have too many categories, use sub menus which fold out from the main heading (“product range”). See screenshot of HodgPodg Creations homepage on left.

This can be reinforced by showing a photo and heading for all your most popular categories or products on your homepage with links to the information. See Oak and Whale homepage screenshot on right. Again, it is down to knowing what your customers are looking for.

For advice on how to best display your products on your website or for a detailed navigation plan for your new website, send me an email or phone 09 5337093.