WordPress Theme for Real Estate

WordPress and real estate are a match made in heaven especially when you start with a WordPress theme made especially for Real Estate like the AgentPress theme from StudioPress.

View the new goodGround Real Estate website…

Multiple Categories

You can write property listings (blog posts) under as many different categories and sub categories as you like. They all fit seamlessly into the website’s navigation and can then be searched or viewed by category, sub-category or keyword. Adding the Multiple category selection widget means many categories can be searched at once. Eg. Price, Location, No. Bedrooms etc. The Agent Press theme lets you show an image and content summary for each category. Click on photo below right.

Easy Photo Uploading

Upload multiple photos to a property listing all at once and click ‘Insert Gallery’ button to add them to the post. Sizes are setup in your administration so resizing is automatic and you get a professional looking gallery on each listing in minutes. With one click you select a main photo to represent each listing and this appears on your homepage and category pages. Click on photo right.

View gallery in action here… [Read more]

Change Your Website for a Promotion

These days, there’s a whole generation of people (including myself) who visit a website to find products and services or just to check things out before they ever visit a shop or purchase a product.

If you’re spending time and money on catalogues, sale flyers and print advertising, don’t forget to add promotions, sales, events and new products to your website too.  Adding graphics or changing colours on your homepage, header or sidebars wont take you or your web designer long. Make sure you write a post too for search engines.

Promotions on Your Website

Here’s a screenshot of what we changed on the Evergreen Garden Centre website to promote their annual plant sale. Visit www.egn.co.nz for a live demo (until end of March).

Web Versions of Your Graphics

By getting web versions of your promotional graphics when you get your print graphics done you will save heaps of time and money. Ask your graphic designer, web designer or printer for the following:

1. PDF versions of all catalogues and flyers (these can be viewed in Acrobat)
2. A 72dpi screenshot of all catalogues and flyers (include on your blog post or homepage as a teaser and link to downloadable file)
3. A square graphic for your sidebar (72dpi, either 125 pixels x 125 pixels or 250 pixels x 250 pixels depending on the size of your sidebar)
4. A banner graphic for your header (72dpi, approx 400 pixels x 100 pixels depending on the space on your website header not taken up by your logo) [Read more]

Create a Video Blog with WordPress

This basically boils down to posting video clips on your website instead of (or in addition to) writing blog articles. These can be your own videos shot on your digital camera or relevant clips filmed by others and sourced from YouTube or similar sites.

See a Video Blog in action at www.schoolschoralfestival.co.nz;

Why Video Blog?

If a picture speaks a thousand words, then video speaks millions. Think of the time you could save…

• Instead of a detailed product manual, upload a video showing how to assemble or use your product
• Instead of writing about an event/gig, video it and post to your website
• Instead of descriptions and photos of a finished project, video it and post
• Instead of writing about how beautiful your local area is, video it and post

Use a Video-Friendly WordPress Theme

If you’re planning on posting many videos to your blog, this is the way to go. The best video-friendly theme I have found is Tubular Theme by Studio Press.

See Tubular theme in action at www.schoolschoralfestival.co.nz [Read more]

Small Website, Big Traffic

I have just designed a website for Glenlea Farmstay in the South Island. It is a small website but it has several key features to ensure that it gets lots of search engine traffic. Here are some of them…

Keyword-rich Domain Name

The website address is www.canterburyfarmstay.co.nz. This address uses both of the client’s top keywords. Case in point: The website has been online for less than a week and a google search for canterbury farmstay brings their website up #4. The only listings above it are 2 for Tourism New Zealand and the New Zealand Informastion Network listing. All this in an industry with a huge amount of online competition. In addition to this, individual page addresses are also rich in keywords such as new-zealand-farms and south-island-events.
[Read more]

WordPress Auction Website

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