A Facebook Fan Page for your Business

I recently realised that my business needed a Facebook Page rather than a regular account on Facebook. There are lots of reasons to do this but these 3 motivated me most:

• So people could see the page without logging into Facebook first and so that I could link directly to that page from my website
• So that people could become fans without needing me to approve them first
• So that there would be no restriction on the number of fans I could have in the future (once word spreads and my Page becomes hugely popular!!)

You can create a page through your personal Facebook account but I decided to set mine up as a separate entity in case we sell our business at some stage in the future. I want my marketing to be easily transferable to new owners. After trial and error I realised that the account should have a different name from my business to avoid confusing the Facebook Search engine (and to avoid confusing myself in regards to whether I am looking at the account or page when making updates). [Read more]