MailChimp Email Newsletters

If you have a blog or website with regular fresh content, an email newsletter is one of the best ways to get that content in front of your target audience. They read the first part of your posts, then click through to your website to read the rest.

I use MailChimp for my email newsletters. MailChimp lets you send daily, weekly or monthly e-newsletters containing your blog posts. It is all done using their ‘RSS to Email’ function (Translation: Blog Posts to Email Newsletter).  Any fresh content/blog posts I’ve published since the last newsletter will slot into my template and send automatically every month on the 2nd. If there is no new content, the newsletter wont send. See screenshot on the right or view an actual newsletter.

What I Can Do For You…

  1. Setup a free MailChimp Account
  2. Customise an email template to match your website
  3. Create an rss campaign using your feed address
  4. Add your subscriber list
  5. Add subscribe forms to your website
  6. Schedule your campaign to send automatically

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MailChimp Campaign Reports

Once your campaign has sent, you can login to MailChimp to see detailed reports on each campaign sent at any stage. You’ll see how many emails were delivered (non valid addresses are taken off your list), how many were opened and how many people clicked on items in the email. You can see what people clicked on and which subscribers clicked on what. Pretty amazing stuff.

MailChimp List Management

MailChimp lets you decide what information you want your subscribers to submit and which bits are optional. I have my fields as first name, last name, email and country but only country is required. You can also setup groups within a list to categorise your subscribers by interest, country etc. By including a list of topics on your subscribe form, you can easily slot subscribers into appropriate groups for more targeted emails. You can login to MailChimp at anytime and see info on your new subscribers.

MailChimp gives your list members star ratings depending on how often they open your campaigns and click on them. You can then segment your list in 5 star only members etc and send to a specific group.

If you would like my help  to create an rss email newsletter using MailChimp  just fill in my email form.