I recently realised that my business needed a Facebook Page rather than a regular account on Facebook. There are lots of reasons to do this but these 3 motivated me most: 1)So people could see the page without logging into Facebook first and so that I could link directly to that page from my website, 2)So that people could become fans without needing me to approve them first, 3) So that there would be no restriction on the number of fans I could have in the future.