WordPress Tutorials about google analytics
Analytics for WordPress E-Commerce
January 31, 2012
Most WordPress e-commerce plugins include reports showing what has been purchased on your website, but what you really want to know is how many times did they visit your website before deciding to make a purchase and how did they get to your website in the first place.
The new Ecommerce section in Google Analytics tells you all this as well as letting you filter your results to find out details about each individual purchase such as country of residence, landing page, exit page, device used to access your website and much more.
In this tutorial, you will learn
- How to enable ecommmerce tracking on your e-commerce plugin and on Google Analytics (covers cart66 and wp e-commerce)
- What each report in the ecommerce sections tells you
- How to get detailed information on individual purchases
- Tips for easy summaries of online shop statistics
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View Website Statistics by Author
July 12, 2011
Real estate websites, content sites with multiple contributors and any WordPress website with more than one person contributing content will benefit from this.
When you access statistics on who’s been visiting your website, you will be able to first select a particular author/contributor, then drill down to keywords, pages viewed, referring sites etc for that author. This is a great way for your authors to gauge the success of their content as opposed to the website’s overall popularity. Traffic to their pages from other advertising like email newsletters is also immediately apparent.
Keep reading to find out which plugin to use inside your WordPress website, how to enable stats by author and how to access and read author reports on Google Analytics.
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Search Engines Love WordPress
October 28, 2010
Find out which are the best SEO plugins for WordPress, what to write in your titles and descriptions and what the next steps are for optimising your website. SEO stands for Search Engine Optimisation and since the vast majority of online searchers use Google, I recommend optimising your website for Google.
Plugins to Help Optimise your website
If you are using the Genesis framework, SEO options are built in. You can add your overall and homepage SEO to the SEO Options section under Genesis in your admin sidebar and to the SEO Options section underneath all the pages and posts. If you are moving from a standard theme to Genesis, use the SEO Data Transporter to bring across your existing SEO info.
On any other theme, you need to upload one of the following SEO Plugins:
- WordPress SEO Plugin – http://yoast.com/wordpress/seo/
- All in One SEO Plugin – http://wordpress.org/extend/plugins/all-in-one-seo-pack/
- Headspace Plugin – http://wordpress.org/extend/plugins/headspace2/
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Schedule Statistics Reports By Email
December 9, 2009
If you have a free Google Analytics account linked to your website you can navigate to any section of your statistics, then schedule a report to be emailed to you/someone else every week/month/day.
The sort of reports you might benefit from seeing regularly are:
- Weekly Summary (the first page you see when you click on View Reports)
- Most popular posts by title (look under Content tab, then Content by title)
- Posts by a certain author
- New subscribers to your newsletter (first setup a goal with your subscribe page url, click on Goals)
Email Yourself a Weekly Summary
- Login to your Google Analytics account.
- Click on View Reports beside your website address
- Click on the grey Email button at the top of the page
- Fill in boxes to send report immediately or click the Schedule tab
- Enter additional email addresses ro recieve the report or leave as send to me
- Add a subject (tip: setup a mail rule to put these emails into a Stats folder under your inbox)
- Add Description (mostly useful if emailing to others or if you are creating lots of reports)
- Choose format (pdf is easy but excel compatible formats mean you can keep all stats in a spreadsheet)
- Choose how often you would like to receive your report
- Tick Comparison box to include a comparison of previous month/week.
- Click Schedule button.
Google Analytics Plugin for WordPress
October 17, 2008
Most website hosting packages offer some sort of statistical reports on your website traffic; how many visits you get a day, which pages do visitors look at the most, what country are they from etc. The few people who do actually check their stats don’t tend to use them for much more than a quick confirmation that visitor numbers are increasing.
Use Your Website Stats to Improve Your Website
By signing up for a free Google Analytics account, you get access to the most detailed and (more importantly) most useful website reports I’ve ever used. Website Reports firstly shows you a visual representation of everything happening on your website. You can click on the graphs for more detail or use the navigation options on the left side of the page.
Information is split into: Visitors, Traffic Sources, Content and Goals.
Each section expands into even more detailed sub-sections, the best of which are:
- Keywords - a list of search keywords people are using to reach your website.
- Map Overlay – where in the world your visitors come from (with percentages)
- New vs Returning – the percentage of new visitors as opposed to repeat visitors
- Depth of Visit – the number of pages people looked at on your website
- Top Landing Pages – pages where visitors entered your website
- Entrance Paths – choose a page on your website to see where visitors ended up
- Content by Title – the most viewed pages and posts on your site
- Export Reports – download any report in Acrobat or Excel format (see sample)
Google Analytics Plugin for WordPress
Add your Analytics code to your WordPress website by pasting just one piece of code.
- Upload and activate the Google Analytics Plugin
- On your admin sidebar, go to Settings/Google Analytics
- Login to your Analytics account and follow the prompts to setup reports for your website
- Once you are done, copy the UA code (you will see this beside your website address on the main page when you login)
- Click on Analytics Settings (top left) if you need to get back to the main page
- Go back to your WordPress settings page, tick ‘Manually Enter your UA code‘ button
- Paste your code into the box which appears
- Update your settings.
- Wait 24 hours, then login to Google Analytics and click on ‘View Report’ link.
