WordPress to MailChimp E-Newsletter

MailChimp lets you send daily, weekly or monthly e-newsletters containing your blog posts. It is all done using their ‘RSS to Email’ function (Translation: Blog Posts to Email Newsletter).

Email Newsletters with MailChimp

Once you have setup your free MailChimp account and customised an email template with your logo etc, just create an rss campaign. Enter your website’s feed address (if you use WordPress you have one), decide whether you want to show entire posts or just summaries of each, then select how often you want your newsletter to send. Any fresh content/blog posts you’ve published since the last newsletter will slot into your branded template and send automatically every day, week or month. If there is no new content, the newsletter wont send.

How to Create an RSS to Email Campaign

Unless you want to change the frequency of your newsletter or layout at some stage, this is the one and only time you will need to do the steps below. Everything after your rss campaign is scheduled is automatic.

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1. Get a free MailChimp account.
2. Click on Campaigns tab, then on the big orange Add Campaign button
3. Select RSS Campaign from the drop down list
4. Add your RSS Feed address and choose how often your newsletter will send
   
5. Design/customise an email template – Before you create your campaign, you’ll want to customise one of MailChimp’s email templates with your colours, logo, links to your website, images etc. This is all done on site and is easy to use.
6. Add Your content Edit the content section of your template and insert an rss merge tag (this will be already there if you choose rss campaign) to display either post excerpts or full posts. You can also insert your Twitter feed, add images, special greeting etc.
7. Send Yourself a Test .
8. Add a Subscriber List - Add any email subscribers you already have by importing the entire list or adding them one at a time.
9. Schedule Your Campaign – Select the date you want the first one to send. Eg. Mine is monthly and sends on the 2nd of every month. [Read more]