WordPress is a content management system. Currently 25% of the world’s websites are powered by WordPress.
Easy to Edit and Add Content Yourself
Once your website is created in WordPress, you can easily make changes and updates yourself. Everything from writing a news article, to uploading a new photo, to changing a price, to adding a product to your shop can be done quickly and easily through the one administration panel.
You don’t need any special software to login and make your changes, just an internet connection. WordPress is also open source so it is free to use and as there are hundreds of people contributing to it, it continues to improve. It can be updated to include any new technology built into a new version with the click of a button.
WordPress has incredible built-in functionality allowing anyone to do things which previously used to require coding knowledge or special software. For example image editing, text formatting, hyperlinks and adding media such as video.
Saves You Time & Helps Promote Your Content
WordPress has 2 different systems for organising your content.
- Pages – these are for your base information which doesn’t change much. Pages like About Us, Services etc
- Posts – these are organised and displayed by category and date published. They are for information which is added to your website regularly like news, articles, workshops etc
Your posts form an RSS feed which gives you a huge advantage when spreading and promoting your content and your website.
- People can subscribe to your RSS feed so they see anything new you publish via their own reader
- You can link your feed to an email newsletter so your new posts are automatically sent to a list of subscribers inside a branded email newsletter.
- You can automatically display new content from your feed on your various social pages such Linkedin or facebook
- Your post sits on your website pulling in website traffic for ever
Design Flexibility with Themes
There are hundreds of themes which when added to a WordPress website will totally change the way your site looks. These can be customised or custom built to suit your design needs.
We use the Genesis framework with a child theme. Find out more about why Genesis is so fantastic…
You Can Build in Stages with Plugins
WordPress is highly customisable and works seamlessly with hundreds of plugins which you can add to your website at any stage:
- online shops
- Email newsletters
- Event calendars
- Member only functionality
- Online forms
- Photo galleries
- Media libraries
Plugins are all managed inside the WordPress admin so you still only need to login to the one place.
Mobile friendly for the Future
By adding a mobile plugin or using a mobile responsive WordPress theme, you can easily create and customize a mobile-friendly version of your website for iPhones, iPads etc.
Search Engine Optimised
WordPress allows you to set a user-friendly page name (permalink) for each page (rather than a series of numbers or characters so each page or post is easily indexed by search engines.
Each page and post includes an SEO section where you can add your own meta titles and descriptions for Google.